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AVA · Built around your business — not a template

Your business is one of a kind. Your phone line should be too.

One main line. Twenty kinds of caller. 62% of calls to small businesses go unanswered — and the average small business loses $126K a year because of it. AVA picks up every call, shaped around your business, your voice, and your workflow. Not a template. Built around you.
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Today · Live
5 active calls · today
What AVA picks up · across different small businesses
● Live · 1:14 Law firm intake · DUI case · routed to associate
✓ Booked · 0:48 Pet grooming · Goldendoodle · Saturday 10 AM
✓ Showing scheduled · 1:02 Real estate · 1247 Oak St · Tues 6 PM
→ Lead qualified · 0:55 Consulting firm · enterprise inquiry · CRO pinged
→ Routed · 0:34 Tutoring center · billing question · accounting
✓5 different businesses5 different AVAs
✓Each trained on its businessnot a template
✓Every call ended with a next stepno voicemails
Avg handle time: 1m 06s Today: 47 calls · 0 missed
95%
Instant answer rate
<1s
Avg time to answer
24/7
Always-on line
1m 06s
Avg call handle time
Live integrations with the tools your business already uses
Google Calendar Calendly HubSpot Salesforce Zoho CRM QuickBooks RingCentral Slack

Right now, 62% of calls to small businesses go unanswered. And 85% of those callers never try again.

Six numbers from independent small business research. Each one is a lead, a booking, or a customer your competitor just acquired — for free.
411 Locals · 85-business study
62%
of calls to small businesses go unanswered during business hours. Not because owners don’t care — because they’re running the business, not sitting by the phone.
AMBS Call Center · estimate
$126K
average annual revenue lost by a small business to missed calls. That’s a full-time salary, a new vehicle, or a six-month marketing budget — gone, every year.
PATLive
85%
of callers who reach voicemail never call back. They Google the next business. Voicemail isn’t a safety net — it’s the moment you stop existing for that customer.
Lead Response Management Study (Oldroyd / MIT)
78%
of customers buy from the first business to respond — not the cheapest, not the closest, not the best reviewed. Whoever picks up first wins the call.
AgentZap · 2026
43%
of inbound calls to small businesses happen outside of 9-to-5. The lead that calls at 7:14 PM gets voicemail — and gets booked somewhere else by 7:30.
LeadConnect / Harvard Business Review
100×
more likely to connect with a lead if you respond within 5 minutes vs. 30. AVA responds in zero. Speed isn’t the whole game — but the whole game starts with picking up.
Sources: 411 Locals · AMBS Call Center · PATLive · AgentZap · Lead Response Management Study · LeadConnect / Harvard Business Review
How it works

Four steps. Most shops are live in 7 days.

No new phone system. No new software. No replatforming. AVA layers in front of whatever you already run — your team works the same way, just without the constant interruption of an unanswerable phone.
Hours
FAQs
Routing Logic
Appointment
Workflows
Collect

Map your shop

We capture what your business actually does — your services, your customers, your hours, your booking flow, your escalation rules, your tone. A roofer’s intake looks nothing like a tutor’s. AVA learns yours. Discovery, not a checklist.
Incoming Call RoutingTransfersFAQs
Collaborate

Build your AVA

We train your agent on your services, your pricing, your common questions, your escalation rules, your voice. Nobody else runs her. She sounds like your business on its best day.
After HoursHigh Call Volume DetectedPeak HoursCoverage Continuous AutomaticallyNo voicemailReliable Support, 24/7No wait times
Test

Run real call scenarios

Whatever your typical calls are — new lead, existing customer, booking, billing question, complaint, partner inquiry — your team runs them. We tune until AVA sounds like the front of your business on her best day.
Launch & Optimize
TaskD1D2D3D4D5D6D7
Discovery
Integrate
Configure
Training
Testing
Alignment
Go Live
Go live

The phone stops being a problem.

We turn AVA on. Your existing line keeps ringing. AVA picks up overflow, after-hours, or 100% — you decide per shift, per day, per call type.
Avg time from kickoff to live: 7 days
What AVA covers

Built for your business. Down to the booking flow.

Every small business runs a different operation, but the phone problem is the same. AVA adapts to your workflow — books, qualifies, captures, routes, and reports — without forcing you into a template built for someone else.
Custom-Trained

Built around your business, not a template

During onboarding we train AVA on your services, your pricing, your common questions, your booking flow, your escalation paths, and your voice. She sounds like your business — not a generic AI assistant. If your business is unusual (and most are), AVA learns the unusual parts — the specialty-breed prep questions, the class-pack edge cases, the intake protocols nobody else asks about.
Lead Capture & Qualification

Captures the right details for the right next step

Every call ends with a real outcome: a booking, a qualified lead in your CRM, a routed message, or a clear next step. AVA asks the questions you’d ask — not a generic intake script. Your team walks in to actionable leads, not “someone called yesterday.”
Smart Routing

One main line, the right person every time

Sales call? Routes to sales. Existing customer with a billing question? Routes to billing or queues a callback. Vendor or partner? Filters or routes accordingly. Spam? Filtered out before it ever reaches your team. AVA is the front door that knows where everyone needs to go.
24/7 Coverage

Always answered. Never on hold. Never closed.

43% of inbound calls happen outside business hours. After-hours, lunch break, holiday weekend, when your team is in a meeting — every call gets a real conversation and a real outcome. No “we’ll be back at 9 AM.” No voicemail. No lost lead.

Drops into whatever you already run.

No replatforming. AVA writes leads, bookings, and call notes directly into the calendar, CRM, and phone systems your business already uses. If we don’t list yours, ask — most integrations exist or build quickly.
Google CalendarScheduling
Calendly · AcuityBookings
HubSpot · SalesforceCRM
Zoho · PipedriveCRM
RingCentral · 8x8Phone systems
TwilioPhone numbers
QuickBooks · XeroAccounting
Slack · MS TeamsInternal alerts
Don’t see yours? We probably support it →
What AVA actually picks up

One day at a small business. Every kind of call. Every one handled.

A 24-hour snapshot from a typical small business running AVA — covering five different call types in a single day. Notice what gets booked, routed, qualified, and filtered — none of it requiring your team.
A day of calls · 24 hours
Representative call pattern · illustrative
12a
3a
6a
9a
12p
3p
6p
9p
11p
Business hours · Office staffed
Before/after hours · Skeleton staff
Closed / after-hours · 43% of calls land here (AgentZap)
62%
Of SMB calls go unanswered (411 Locals study)
$126K
Avg annual revenue lost per SMB (AMBS Call Center estimate)
47 / 0
Calls handled / missed · sample SMB day with AVA
Your shop · Your numbers

Every missed call has a dollar attached.

Multiply your monthly call volume by your missed-call rate by your average customer value by your typical conversion rate. The number is uncomfortable. That’s the point. Run yours in under 60 seconds — your business, your numbers.
Calculate My ROI →
↳ Opens calculator.thanksava.com in a new tab
AVA ROI Calculator
Sample · typical small business
Monthly inbound calls Bookings, leads, customer service
870
Missed / busy / after-hours ~18%: missed + busy + after-hours
157
Won customers ~14%: qualified leads × close
21
Avg customer value First transaction (your number)
$400
Monthly revenue at risk First-transaction only · Excludes repeat business and referrals
$8.4K
Illustrative numbers. Run yours with your real call data →
● A week without AVA vs. with AVA

Same week. Same calls. Very different Monday.

Whether you book appointments or qualify leads, the math is the same. A typical small business week in 30 calls — split between answered, voicemailed, and never returned. Then the same week run through AVA. The difference is bigger than you think.
Make Next Monday Look Different →
● Without AVA · 30 calls/week
×11 calls answered live · the rest hit voicemail
×4 voicemails come back · 15 callers move to a competitor
×You spend Monday morning chasing yesterday’s voicemails
×3 new customers booked. Net 6 lost to “we’ll call you back” decay.
Week’s outcome 3 customers · ~$1,350 revenue
● With AVA · same 30 calls/week
✓30 calls answered first ring · every one gets a real outcome
✓11 bookings made live · 8 qualified leads pushed to CRM
✓Monday morning: sorted lead list, not voicemail wall
✓11 new customers booked. Every call ended with a next step.
Week’s outcome 11 customers · ~$4,950 revenue
Questions

What small business owners ask first.

If yours isn’t here, ask us live on the demo. We’ve answered them before.
Talk to a Human →
If your business gets phone calls and those calls turn into bookings, leads, or customer service, yes. We’ve deployed AVA across law firms, real estate brokerages, property management, pet grooming, tutoring centers, consulting practices, event venues, accounting firms, fitness studios, and dozens of vertical-specific shops. During onboarding we shape AVA around your business — your services, your booking flow, your escalation paths. Not a template.
Generic AI receptionists answer the phone with a script. AVA is trained on your actual business — your services and pricing, your common questions, your escalation rules, your tone of voice. She knows when to book, when to qualify, when to route, when to filter, and when to escalate to a human. The difference shows up the first time AVA quotes your actual Tuesday pricing instead of saying “I’ll have someone call you back.”
Calendars: Google Calendar, Microsoft 365, Calendly, Acuity. CRMs: HubSpot, Salesforce, Zoho, Pipedrive, Monday. Phone systems: RingCentral, 8×8, Twilio, GoTo. Accounting: QuickBooks, Xero. Internal alerts: Slack, MS Teams. Industry-specific tools like Vagaro (salons), ServiceTitan (trades), Slate (higher ed), Epic (healthcare), JobNimbus (roofing) — all supported. If we don’t list yours, ask. Most integrations exist or can be built quickly.
No. AVA picks up when your team can’t — during lunch, after hours, when the receptionist is on another line, when the owner is in a meeting, when you don’t have a receptionist at all. Your team keeps doing the human work: handling complex situations, building relationships, closing deals. AVA covers the volume nobody has hands for.
AVA answers in English or Spanish based on how the caller speaks, so no lead slips away over a language mismatch. Additional languages available on request. In bilingual markets, that often means capturing bookings you’d otherwise lose the moment a caller hits a language barrier.
Pricing depends on your call volume and the kinds of calls you want covered — overflow-only, after-hours, or full coverage. Compared to hiring a receptionist (~$3,500/month plus benefits and turnover), AVA pays for itself for most small businesses within the first 1–2 captured leads each month. Book a walkthrough and we’ll quote based on your actual call patterns.
Most small businesses are. Pet groomers with specialty breeds, law firms with specific intake protocols, fitness studios with class-pack pricing, event venues with custom packages — these are the businesses we’ve handled most successfully. AVA shapes to your workflow. The weirder your business, the more value she captures because there’s no template service that could do the job.
Most small businesses are live in 7 days. We recommend 1–2 weeks of setup runway: capturing your services, pricing, common questions, escalation rules, integrating with your calendar and CRM. After that, AVA goes live on overflow, after-hours, or 100% coverage — your call.
Answer·Qualify·Route

Stop missing the call that made the month.

Call AVA right now to hear how she handles a sample call — or book a 20-minute walkthrough where we’ll pull a sample of your real call volume and show you exactly what you’re missing.
Hear AVA Handle a Call →
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